Hello, I am experiencing some website issues that I need help to solve. Yesterday, Google released a major update to their search engine. This update, known as “Google Core”, has caused my website to take a hit. I am not sure how to recover from this damage, and I need some assistance. If you can offer any advice or guidance, I would really appreciate it. Thank you for taking the time to read this comment.
Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.
Google Search Central Blog
John Mueller went on to give the best answer he could possibly give, and here’s a summary of his answer (not verbatim):
“ There’s nothing to fix since there’s no specific thing that the algorithm targets. A variety of factors that relate to a website sometimes evolves, and that affects your traffic and rankings. There are no explicit changes you can do, but there is an old blog post (published 2011) on the Webmaster Central Blog that’s basically a guide on building high-quality sites and he highly recommends that webmasters read this post.”
Watch the Webmaster Hangout
How To Recover Website Hit By Google Core Update?
- Remove Poor Content
- Speed Up Your Site
- Improve Your User Experience
- Be Aware of Other Algorithm Updates
- Improve Existing Content
- Improve Your Site’s E-A-T
Review Google’s quality rater guidelines
Improve your Site’s Expertise, Authority, and Trustworthiness (E-A-T)
There are a few things that you can do to improve your site’s E-A-T, including strategies for SEO, content marketing, and web design. SEO is critical for improving the visibility of your site across search engines, while content marketing helps to create valuable and engaging articles that help promote your brand or product. Web design should be effective and userfriendly so that visitors feel at ease when visiting your website.
By optimizing your website for search engines, you can increase traffic and attract better customers. You also need to make sure that the content on your site is high quality and relevant to potential consumers. This means using keyword-rich titles, creating engaging copy that focuses on benefits rather than features (for example), and including links back to your source material from within the body of the article or video. You also need a strong social media presence if you want people to view your content without having first read it online. Finally, be vocal about any changes or updates that occur with regards as how best handle those issues in a timely manner so consumers know what they’re getting themselves into when visiting your site.
Fix Your Technical SEO:
- Check the coverage report in Google Search Console for issues with crawlability and indexation
- Make sure your site does not struggle with systemic page speed issues that can bring down its overall usability
- Ensure there are no AMP errors, which can also be monitored in Google Search Console
- Make sure your pagination setup is not inherently broken.
- Always check your Google Search Console messages to ensure your site does not have a manual action
Google Core Web Vitals:
Fix Your Content:
Is Google telling people the wrong information?
Final Talk About Article writing:
Be Aware of Other Algorithm Updates
- Google Panda: Google Panda penalizes thin and low-value content and focuses on things like content farms, duplicate content, and poorly researched articles.
- Google Penguin: Google Penguin penalizes low-quality websites and is heavily focused on identifying manipulative links and spammy keyword practices.
- YMYL Update: YMYL (Your Money, Your Life) focuses on content that is potentially sensitive that could harm the reader if they take bad advice, for example, regarding health, legal, safety, financial, and stability.
- Google Medic: Barry Schwartz nicknamed this update “Medic,” but that doesn’t mean it only focuses on medical sites. This update focuses primarily on search intent.